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From humble beginnings to leading the country to sleep, we reflect on what has made BedsRus arguably one of the nation’s greatest retail success stories.
A locally grown story
BedsRus was founded upon a story of unity; of locally grown businesses sharing a common goal to deliver Kiwis their best sleep.
Budding entrepreneurs sensed success in Sleepyhead’s unique product offering. As bedding businesses began to grow in local towns, a few proud owners collaborated in a newspaper advertisement to share their dreams with the rest of New Zealand – and aptly named their collective, BedsRus.
A legacy of dreamers
The BedsRus network began to evolve. Unified objectives laid foundations for more efficient sourcing, buying and business operations. With a market leading product; specialist knowledge defined the satisfactory from the exceptional and BedsRus quickly became the benchmark in sleep expertise.
And so grew a following of dreamers; those who had experienced the best and would never settle for anything less.
A testimony to Kiwis
As with many locally grown success stories, we’ve navigated through triumphs and challenges with the rest of Aotearoa. Through it all, BedsRus and Sleepyhead’s iconic bedroom specialist status proves that a trusted Kiwi classic never goes out of fashion.
From spending a third of our lives in bed, and 30 years specialising in them – trust the team that spends every waking hour, dreaming of better sleep.