Our Members (You)

At BedsRus, we are committed to ensuring consistency across our licensee network. We have introduced efficient practices and standards across the board. From site selection and store format to supplier relationships and retail management, every aspect of the business is given due consideration. We are excited to work with professionals and businesses with varying levels of experience. Our operational standards help maintain consistent service experience with all licensees.


If you are an individual with professional experience and seeking to transition from a corporate role into working for yourself, you can benefit from our lean startup structure. BedsRus is proud to have successful members in our group who started out as bold investors and are now running a profitable operation as part of an international group.


A large part of the BedsRus network consists of independent bedding retail outlets who came onboard to operate under our group umbrella. There are great benefits on offer such as higher margins and a rebate advertising structure to aid brand promotion. You will also have access to our extensive supplier network and can leverage those relationships to economise your operations.

Sleepyhead Product Range

Customers want quality products. We provide this with efficient delivery and excellent after-sales service. As a member of the BedsRus network, you will be in a leading position to deliver on that promise.

Our relationship with Sleepyhead; New Zealand’s largest manufacturer of mattresses, equips you with a diverse range of products. For over 80 years, their commitment to research and development has produced ‘world first’ innovations. Sleepyhead’s award winning brands like Sanctuary and Swisstek give BedsRus members the competitive edge.

Members receive extensive product training and support for the Sleepyhead product range through our supplier network. Our support office advises on marketing and merchandising for your local area. Members benefit from the collective experience of the network. We save you time and money.

The combination of merchandising, training and distribution are standout benefits of this opportunity. Enabling you and your staff, to offer customers the best product and experience.

National Marketing

We are committed to the success of our members. We invest product rebates and brand fees into national and local area marketing activities. Annually, there are over 16 national marketing campaigns. We reach consumers through nationally delivered digital, free-to-air television, syndicated radio and printed newspaper channels.

As a member’s network, everyone has a say.

Our support office develops local activities to support national campaigns. You have an opportunity to champion initiatives in your territory and drive performance.

With over 60,000 online visitors a month, we continually invest and improve our online footprint. Being part of our network means that you will have all the tools necessary to build brand awareness and grow sales.

Store Format & Site Selection

Retail is evolving, and we are innovating to meet customer needs and expectations. Our team will work with you to find a location, negotiate the lease and design the store. We advise you on your initial opening order and staff training.

Our goal is to help you make the most of your location. Our team of members and support office are on hand every step of the way whether it’s to simply discuss your thoughts or move forward on your selection process.

Training & Support

We believe that training and support are critical to the success of each member.

We want you to experience our brand and in-turn share that with your customers. When you become a member of the BedsRus network, we run you through our BedsRus induction program. This program gives you the tools to independently operate your store. We cover topics like HR, financial management, operations and customer service. We include a tour of the Sleepyhead factory in Auckland where you get to learn all about the manufacturing process.

Ongoing training modules are developed to provide you with practical advice on:

• Product Knowledge

• Merchandising and Store Experience

• Marketing and Sales

The online members’ portal, home to operation manuals and toolkits, gives you a constant reference on BedsRus best practices. Our annual conference complements the day-to-day support from head office and provides members with an opportunity to share experiences with peers. We talk about industry news, trends and what it all means to our business.

Initial Set Up & Rebates

As a cooperative and buying group, members benefit from higher margins and a rebate advertising structure. These incentives give members the autonomy and flexibility to grow their business. Driven by a customer centric strategy, we are committed to helping you build brand awareness and sales.

We provide a full turn-key solution making the startup process as simple as possible. Our team oversees the initial setup, including lease negotiations and store design where required.

The Next Steps

Submit the contact form below.

We'll lock in time to discuss the details, and we review your application.

We work together to secure your site and introduce you to our community of members.

With all the paperwork completed, we then develop your merchandising strategy, prepare your marketing launch and train staff.

We celebrate the opening of your store.

Contact us